PROJECT SUBJECT
Abibi was a family startup in the production of nuts, demos, and spices, focusing on nostalgia.
CHALLENGE
In the study, we found that after a few years of activity, the lack of a specific identity led to the lack of integration for the brand, and its customers were limited to a specific group of brand audiences and enthusiasts. As a result, it was found that Abibi needs to be attracted to the younger age spectrum.
THE EXPERIENCE GAINED
In the study, we found that after a few years of activity, the lack of specific identity results in the lack of research by the target audience requires a more modern, high-quality brand, as well as a more visual identity in the field, which can be a member of the family and family gatherings. Use a friendly as well as an attractive gift. Accordingly, a character was designed for the creative and energetic Abibi so that it could communicate with more audiences, and on the basis of this character, all the brand's visual behaviors and elements were changed.
Redesigning visual identity has begun in the first phase of logo simplification due to the change in brand strategy and the emphasis on up-to-date and simplicity in designs. To this end, all additional visual elements of the logo that did not help identify and create a specific identity were eliminated. The Persian and English logotype was also designed with geometric forms with the same thicknesses. The purpose of the logo was to reach a visual symbol, with simple, coherent, and identifiable forms for use in digital and print media. Now it was time for the visual identity guide to be with its solutions to solve the brand's problems
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