Project Subject

Changing the strategy based on the approach of presenting a new style in the use of protein products

Challenge

The brand, despite being old, was not well known. Because despite the benefit of modern devices in the field of bacon, ham, hotdog, and modern semi-prepared foods and fast food, it was more known for hamburgers in the market.

The Experience Gained

In the brand research, we found the main issue: It is the wrong color of the packaging of the products that cannot be seen well. As a result, they were not seen Inappropriate arrangement and presentation of products in supermarkets Designing a suitable mental identity for the brand Based on the collected data, we found that for such products, a brand is needed that provides a very delicious final product with the benefit of high technology and healthy raw materials. Therefore, in the first step, the brand identity was changed. The new identity’s focus was on the new style and lifestyle.